Invite an engineer to your strategy meeting
April 2026 — Conway's Law doesn't stop at the product. The same organizational friction that creates inconsistent UX also shapes how sales talks about the product, how support handles escalations, and how finance structures pricing. Here's what actually keeps an organization aligned.
One strategy, multiple realities
March 2026 — Your leadership team hears the same strategy and walks out aligned. But by the time that strategy reaches the execution level in each domain, it has split into parallel realities. The problem isn't the people. It's that guidance refracts independently through each domain, and the gap is invisible from inside.
How to explain your strategy and gain confidence
February 2026 — A founder's core job is strategy: defining position, making trade-offs, deciding what not to do. Every hour spent preparing work for the engineering team is an hour not spent on the work that only they can do.
The outsourcing decision that looked different to everyone
February 2026 — Work at different organizational levels isn't just bigger or more important. It's fundamentally different in nature. This article introduces a model for understanding those differences.
Two teams, two ways of expressing intent, one deadline
February 2026 — Both sides were acting in good faith, yet deliveries kept missing the mark. How two models helped diagnose what was actually going wrong between an organisation and their external development team.
Strategy-to-Execution continuum in software development
January 2026 — A mental model to categorize software development activities. As you consider how your business needs to evolve, you can use this model to make better informed decisions.