How to explain your strategy and gain confidence
February 2026 — A founder's core job is strategy: defining position, making trade-offs, deciding what not to do. Every hour spent preparing work for the engineering team is an hour not spent on the work that only they can do.
The outsourcing decision that looked different to everyone
February 2026 — Work at different organizational levels isn't just bigger or more important. It's fundamentally different in nature. This article introduces a model for understanding those differences.
Two teams, two ways of expressing intent, one deadline
February 2026 — Both sides were acting in good faith, yet deliveries kept missing the mark. How two models helped diagnose what was actually going wrong between an organisation and their external development team.
Strategy-to-Execution continuum in software development
January 2026 — A mental model to categorize software development activities. As you consider how your business needs to evolve, you can use this model to make better informed decisions.